This music video was shot in the beautiful area known as West Texas. I was visiting my relatives in Midland and thought while I was over there I could break off and shoot a music video using a fresh location I’ve never used. The wind farms out there are really cool. I knew I wanted to incorporate those. I also wanted to make a video that kept me hidden in plain sight. I don’t like how I look in general and I always hate when my music videos are mostly shots of my ugly mug rapping at the camera. In this video I was able to turn myself into a silhouette and let the landscape take the focus.
I was pretty pissed when I drove out to get my sunset shots at the wind farm in Stanton, TX and NOT ONE SINGLE TURBINE WAS SPINNING. I couldn’t believe the bad luck. There wasn’t so much as one gust of wind that night. I still got the shot, but it was as I was driving home that I noticed a nearby pumpjack and decided to grab one more shot of me rapping next to that. It turned out to be an absolutely perfect fit for the song. What goes up must fall to the ground. Not only do you have the visual of the jack going up and down, but in a time when the oil industry is hurting it represents that message in a real world example as well. Big thanks to my cousin Josh for helping me get the shots of me at the house that’s for sale and driving my truck. We basically drove around Midland trying to find something we could use that would make sense in the video and came across that house. The other road and landscape shots were ones I got while making the long drive home on my birthday. If you ever get a chance to drive the roads out around Rankin, TX you won’t be disappointed.
The song itself is about my habit of not getting excited about great things because I feel like I’ll jinx them if it’s going too well. I hate that I look at good moments that way, but I just can’t help but be suspicious. The other part of that is just the sadness that comes with knowing nothing lasts forever and anytime you’re on a high you need to be prepared for the moment you start your descent.
But to avoid ending this on a depressing note, I want y’all to remember the fact that I was standing alone out in the middle of a wind farm rapping for a camera on a tripod to make this video. I hope y’all enjoy it!